Social Media Survival for Writers


Tweet like a twit? Facepalm every time you check Facebook? Feel like a pinned bug on Pinterest?

This class will help you untangle the mysteries of social media for authors.



Tweet like a twit? Facepalm every time you check Facebook? Feel like a pinned bug on Pinterest?

What’s an author to do with all of the social media opportunities clambering for our attention?

Confused by controversy? Troubled by trolls? You’ll learn the skills to control your social media presence without losing your mind.

Class includes on-line lessons to help you discover and manage your own unique brand as well as periodic group Zoom sessions. Lisa will make sure you have the tools to tame social media.

What You’ll Learn:

  • how to choose the most effective social media platform for you
  • there are more social media platforms than Facebook and Twitter, many of which you may never have heard of where readers go to hang out together
  • how to have a social media presence and still have time to write
  • how social media can help empower your writing

Who Should Take This Class:

  • authors seeking to up their social media game
  • traditional authors who’ve been told they need to increase their platform
  • indie authors seeking to really connect with their readers in a meaningful way

What you get:

  • A detailed, text-based, comprehensive course that you can navigate at your own pace
  • 24-Hour access to an online forum where you can connect with teachers and other students
  • An invitation to attend periodic Ask Me Anything sessions hosted by the teacher through Zoom

Lesson Plan

Section 1: Introduction to Social Media: What and Why

  • What is Social Media?
  • Why Participate in Social Media?
  • Social Media is NOT…
  • What is your why?

Section 2: Building Your Brand

  • Step 1: Catch (and don’t release)!
  • What is a brand (and how do I find mine?)
  • Finding Your Fish (identify your target audience)
  • Geeky Bits
    • Colors!
    • Graphic design
    • The F in the Room

Section 3: Strategies for Specific Platforms

  • Social Media Demographics
  • Making Sense of Social Media
  • Details for Specific Platforms
  • Research Chosen Platforms

Section 4: Practice!

  • Share experiences regarding specific platforms
  • Discussions on how to target YOUR audience
  • Practical experimentation and feedback

8 reviews for Social Media Survival for Writers

5.0 out of 5 stars (based on 8 reviews)
Very good0%


May 4, 2021

The class brought my attention to the different platforms to explore. Lisa is a natural teacher who uses cartoons to help visual learners like me really get the lesson of the week. And she is a whiz kid with WordPress. I feel confident I am on the path to finding friends who read on social media.

Laura Lynn
March 2, 2020

I have recommended Lisa’s classes to everyone in my network. The smart people are the ones who listen and sign up. Lisa navigates a perfect balance between guidance and experimentation, teaching and autonomy. The class meets students where they are and takes them to places they never imagined. She is always positive, funny, sweet, knowledgeable, and she nurtures that same atmosphere in her classes. You’ll network, meet new friends, learn from their challenges. This class is worth WAY more than the fee.

L.A. Mitchell
March 1, 2020

I can’t recommend Lisa’s classes enough. She will hold your hand, guide you through the tech-jungle, and make it seem easy. I’m pretty much a beginner when it comes to promoting my work using social media, but this class has given me both a solid footing and the confidence to start branching out. The class is also great for those with more experience but who want to build their social media presence. Lisa’s depth of understanding, attention to detail, and patience and understanding for those of us who are less than tech-savvy are all wonderful.

Becky Rawnsley

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