Deleyna’s Drift

  • DNS, SPF, DKIM, DMARC and other alphabet soup for Authors

    DNS, SPF, DKIM, DMARC and other alphabet soup for Authors

    Let’s work through the alphabet soup of DNS and make sense of why we need to deal with setting up our newsletter and website systems to help our emails survive.

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  • Changes – Why I Hate Evernote

    Changes – Why I Hate Evernote

    The new owners of Evernote had a chance to build trust. They’ve broken it, losing what I consider to be the most valuable commodity a company has these days.

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  • How to Write Sharable Newsletters Part 2—A Fish Story

    How to Write Sharable Newsletters Part 2—A Fish Story

    In Part 1, we covered why you want a newsletter and some of the key basics of the technology that you need to have in place to collect email addresses and send emails that will reach your readers’ inboxes.

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  • How to Write a Newsletter People Will Actually Share, Part 1

    How to Write a Newsletter People Will Actually Share, Part 1

    There’s a hole in the bucket. When I work with writers on their marketing, everyone has a firm opinion about newsletters. Many authors come to me aggressively denying their need for a newsletter. “You can’t make me do one!” Others say they know they need one, but they don’t know how to start. I’ve watched…

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  • Find Your Digital Organization Style

    Find Your Digital Organization Style

    I created this fun, non-scientific, and possibly wildly inaccurate quiz to help us think about organization. Enjoy! This quiz is part of my new Digital Organization class for Authors:

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  • 9 Magic Ways Collaborative Storytellers Empower Writing

    9 Magic Ways Collaborative Storytellers Empower Writing

    A few years back, I found an online streaming group called the Streampunks. Much like the folks at Critical Role, these are a group of friends broadcasting their role-playing games live in real time (also available via replay on YouTube). This form of collaborative storytelling fascinated me immediately. Imagine writing in front of a crowd and keeping the…

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  • How to Survive the Singularity of Rapid Technological Change

    How to Survive the Singularity of Rapid Technological Change

    Are you feeling any tech stress? I know that I am. Hang with me for a moment, and I promise there is a happy ending to this post. Some things I’ve heard authors say recently: Change is the only constant, it seems. But the problem is: change isn’t a constant. Change is an exponential function!…

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  • All You Need to Know About How to Write with AIs

    All You Need to Know About How to Write with AIs

    Note: as you read this, it is probably already out of date. This technology is changing daily, but I’ve tried to cover the underlying issues and abilities for authors that should give you a stable life raft sailing into the future. ChatGPT, Bard, Sydney… the AIs are here and they’re coming for everyone’s jobs. Or…

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  • Powerful Author Websites: Get the Results You Want

    Powerful Author Websites: Get the Results You Want

    Authors know they need a website. But did you know there are different types of websites? From years of working with authors, I’ve identified 3 basic types of websites, each with their own strengths and weaknesses. The Basic Business Card A simple online presence for authors to showcase their professional profile. It contains an author…

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