So, according to Julie, I'm supposed to pick the book closest to me, turn to page 56 and type in what is said there. You asked for it. From Building Websites with Joomla 1.5 by Hagen Graf (duh...what else did you expect to be sitting next to my computer...)
The statement that content is crucial, is, however, fundamentally correct. If you have nothing to say or nothing to offer, nobody will listen to you of his or her own free will. Since you probably don't have a million-dollar advertising budget, you also can't seduce people to read your content. No matter how beautiful websites without content may look, or how many terminals may display them, nobody will voluntarily visit them.
Wow. I actually find that to be extremely relevant and important. Now, Julie, you have suggested that I tag 5 poor innocent souls and ask them to do the same. Rather than doing that, I will simply throw the gauntlet down. Given the above quote, are there 5 people who have something to say? Let's break in my comment section and see if it works.