-
The Invisible Reader You Don’t Want to Ignore
I recently attended the 2021 Publishing Year in Review: Opportunities & Continuing Trends, an online publishing seminar put on by Ingram Content Group. The entire presentation was encouraging and fascinating. One moment caught my attention during the presentation by Pete McCarthy, the Director of Consumer Insights from Ingram Book Company. This is a man who…
-
5 Tips for Social Media Detox
It seems like whenever I talk to folks about social media, someone brings up how toxic the environment is these days. They’re not wrong. But there is a cure! Take control of your social media platforms I took a cooking class on how to use a knife. The teacher said one thing that stuck with…
-
Nine Keys to Being Media Ready
A marketing guru was talking to authors and advised them to be “media ready” before hiring a marketing assistant. I watched most of the authors in the virtual room look confused. I work with authors, and many of them are not “media ready.” You can tell those that are: their sales are higher. What does…
-
Tools of the Trade to Supercharge Your Writing
I’ve been providing technical support for computers and software in various forms since the 1980s, and for most of that time I’ve worked with writers. As a writer and an indie publisher, I’m fascinated by the tools authors use to create books. Writing is a creative process, and the tools we use can enhance or…
-
Publishing Dilemmas, Distribution, and Disruption
The holidays are coming! As writers, we know this is a powerful gift-giving season, and we hope that people will give our books as gifts. As readers, we treasure these hand-chosen gifts of entertainment or enlightenment, knowing that friends have given us something they know we will love. But this year, there’s a problem…or rather…
-
5 Reasons Tech Can’t Replace Editors
Have you seen the new products on the market to replace live editors with an automated intelligence? I see authors spending a lot of money on these services, while being excited that they can now save the money they used to spend on editors. I see editors moving to other careers or accepting impoverishing fees just…
