• DNS, SPF, DKIM, DMARC and other alphabet soup for Authors

    DNS, SPF, DKIM, DMARC and other alphabet soup for Authors

    Let’s work through the alphabet soup of DNS and make sense of why we need to deal with setting up our newsletter and website systems to help our emails survive.

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  • Changes – Why I Hate Evernote

    Changes – Why I Hate Evernote

    The new owners of Evernote had a chance to build trust. They’ve broken it, losing what I consider to be the most valuable commodity a company has these days.

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  • Winning at Life

    Winning at Life

    I didn’t win NaNoWriMo (when people write a novel in a month) this year. For anyone who knows me well, you know that November is a special month for me. I look forward to NaNo. The comradery, the creativity, the sheer insanity! But this year, I was given the surprise gift of COVID just before…

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  • How to Write Sharable Newsletters Part 2—A Fish Story

    How to Write Sharable Newsletters Part 2—A Fish Story

    In Part 1, we covered why you want a newsletter and some of the key basics of the technology that you need to have in place to collect email addresses and send emails that will reach your readers’ inboxes.

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  • How to Write a Newsletter People Will Actually Share, Part 1

    How to Write a Newsletter People Will Actually Share, Part 1

    There’s a hole in the bucket. When I work with writers on their marketing, everyone has a firm opinion about newsletters. Many authors come to me aggressively denying their need for a newsletter. “You can’t make me do one!” Others say they know they need one, but they don’t know how to start. I’ve watched…

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  • Find Your Digital Organization Style

    Find Your Digital Organization Style

    I created this fun, non-scientific, and possibly wildly inaccurate quiz to help us think about organization. Enjoy! This quiz is part of my new Digital Organization class for Authors:

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